Giving voice to patients

Steagal, MA & Dainesi, SM

Recently, a lot of companies working in the health care arena started to work with the concept of “patient centricity” in their organizations. The same can be observed in hospitals and health service providers. For the medical doctors, this “new” concept is not new indeed, as they hear about it since the first day of medical school. Hippocrates, called the father of Medicine, was the first to urge physicians to think about the patient and not only the disease they have. “Cure sometimes, relieve often, comfort always” is a known citation, assigned more frequently to William Osler, but also to Edward Trudeau and even to Hippocrates (1).